Francisco Luna
Francisco Luna

Product Engineer

Product Engineer & Full-Stack Developer

I build and ship products that solve real user problems, combining full-stack development with product thinking. From habit tracking platforms that improve daily routines to EdTech apps, I create solutions that make a measurable impact. I transform ideas into successful products by focusing on user needs and business outcomes.

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Featured Work

FitMate - Multi-Tenant B2B2C Gym Retention Platform
FitMate
Built a B2B2C platform that helps gym owners reduce member churn by automating accountability through structured onboarding and location-based matching. Solves the 90-day retention problem that causes gyms to lose 50% of members. Built with Node.js, TypeScript, PostgreSQL 16, and Drizzle ORM.
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Fabric AI - GitHub Commits to Executive Reports
Fabric AI
Built a data intelligence engine that transforms raw GitHub commit history into high-fidelity executive reports. Leverages Groq API with Llama-3.1-8b-instant for low-latency report synthesis. Designed for founding engineers and lean teams who need total visibility without the friction of manual tracking.
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Quokka Buddy - Habit Tracking Product
Quokka Buddy
Built a complete habit tracking product from concept to launch, combining intuitive UI design with robust backend architecture. Achieved 55% performance improvement and implemented user-driven features based on feedback loops and analytics.
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Veelo - Privacy-First Research Product
Veelo - Privacy Research Tool
Created a user-centric research tool addressing real student pain points, achieving perfect 5.0-star rating. Focused on privacy-first design and seamless user experience to solve the information overload problem in academic research.
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Experience

Full-Stack Engineer

Happy Quokka Inc.

Driving product development from ideation to launch, building user-centric features and full-stack solutions. Led technical decisions while focusing on user feedback and product-market fit.

2024 - Present

Founder & Product Engineer

Veelo

Built and launched a research tool solving real user problems, achieving perfect 5.0 rating. Combined product strategy with full-stack development to create a privacy-first solution.

2025 - Present

Blog

Startup Engineering Playbook

Startup Engineering Playbook

Lessons from building products that users actually want - combining engineering with product thinking.

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